About Us

Trusted Messengers are influential figures that leverage their established trust and community networks to amplify campaign messages, making their endorsements more persuasive than traditional advertising.  By partnering with unions and local organizations, we share candidate slates directly endorsed by community leaders. Our focus is on building trust, encouraging voter mobilization, and enhancing civic engagement in Harris County.

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By featuring their name, photo, and a concise personalized message on the front of the candidate slate, they grant authenticity and authority to the endorsed candidates. The program will strategically distribute the slate through multiple channels.

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This approach is particularly effective in judicial elections, with unknown candidates where trusted endorsements can significantly influence voter decisions, encouraging turnout among community members and their families by aligning candidates.

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Key Partners

• Unions: Leaders reflect member values, using voter education and worksite outreach to promote slates.

• Precinct Chairs: Grassroots organizers with direct voter connections, ideal for endorsing judicial candidates.

• Organizations: Churches, NAACP, Area 5 Democrats, mosques, synagogues, and civic groups amplify slates via existing networks.​

 

Communication Channels

• Mailers: Tailored with trusted messenger’s photo/message.

• Digital: Text messages, robocalls, voice drops, and social media posts.

• Events: Breakfasts or community events with slate integration.

• Canvassing: Door-knocking and workplace visits.

 

The trusted messenger program provides the infrastructure and resources for the influential LEADERS to promote a slate.

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Our trusted messengers have 1000 to 5000 registered voters in their network and our plan is to reach 150,000 voters in the primary.

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Share the Trusted Messenger Program with those in your community.